- IDDBA 2026June 7-9 · Orange County Convention Center · Orlando
- Summer Fancy Food ShowJune 28-30 · Javits Center · New York City
Hello, Food & Beverage industry partners.
- Who we are
- Ex-food-manufacturing operators and software engineers.
- Who this is for
- Executives looking to improve their metrics or implement strategic initiatives.
- How we work
- 1.Discovery call
- 2.Diligence and consultation
- 3.Recommendation
- 4.Implementation
- 5.Monitoring and maintenance
You already know where it hurts.
Orders still come in by phone, fax, and email.
Your CSRs spend half the day retyping voicemails and PDFs into the system. Every transcription slip is a credit, a short, or a buyer who calls the competition next week.
Trucks get routed by memory.
The same routes have run since before the last two drivers were hired, and nobody's re-optimized since fuel doubled. The margin leaks out every Monday morning.
Sales, ordering, and the trucks don't talk.
The reps work in one tool, the warehouse in another, dispatch in a third. Reconciling the three is somebody's entire job — and it's still wrong by Friday.
Simple questions take two days to answer.
Why was Tuesday's fill rate down? Nobody knows until an analyst pulls a report — by which point it's Thursday and the answer doesn't matter anymore.
A few things we've built — and we build the rest too.
These are examples, not a menu. They're the workflows we hear about most — but if the headache is inventory, lot tracing, EDI, labor scheduling, or something only your plant has, we build that too. Tell us where it hurts and we'll build the part you actually need.
Online Ordering & Optional AI Phone Capture
Your grocery and foodservice buyers place and repeat standing orders around the clock — from their phone, at 5 a.m., without calling anyone. Scheduling, reorder history, and upsell prompts built in. For the buyers who'd still rather call, an optional AI line answers the phone and drops the order straight into the system — no voicemail to retype. Phone, fax, and email volume drops the week it goes live.
Route & Fleet Optimization
Daily route re-optimization, mobile proof-of-delivery in the driver's hand, and live ETAs for the office. Built to ride on top of the DSD fleet you already run — not to rip it out.
Unified CRM + Operations Dashboard
Sales, customer service, ordering, and logistics in one view. Ask it a plain-English question — “why was Tuesday's fill rate down?” — and get the answer before the morning meeting instead of after it.
Inventory, Lot Tracing & Recall Readiness
Live inventory tied to production and orders, lot and batch tracking from receiving through delivery, and a recall trace you can run in minutes instead of losing an afternoon to spreadsheets. The workflow that keeps the plant audit-ready without a clipboard.
We've run the plant, and shipped software.
- On the floor
- Ten years in operations at Anthony & Sons Bakery — a commercial manufacturer whose frozen program ships across 30-plus states on a fleet of 50-plus DSD routes.
- In the code
- Years engineering production software at YC-backed startups — the kind of systems that have to stay up while real money moves through them.
- Why food & beverage
- We've watched operators fight the same recurring problems for years — the kind engineering quietly solves once someone who's lived both sides bothers to build it.
Commercial bakeries, deli and prepared-food makers, and specialty cheese & dairy producers — roughly $20M to $500M in revenue. If you run your own trucks, take orders from regional grocers and distributors, and have outgrown QuickBooks but can't justify ripping in SAP — you're who we built this for.